After providing all the funding for The Brain from Top to Bottom for over 10 years, the CIHR Institute of Neurosciences, Mental Health and Addiction informed us that because of budget cuts, they were going to be forced to stop sponsoring us as of March 31st, 2013.

We have approached a number of organizations, all of which have recognized the value of our work. But we have not managed to find the funding we need. We must therefore ask our readers for donations so that we can continue updating and adding new content to The Brain from Top to Bottom web site and blog.

Please, rest assured that we are doing our utmost to continue our mission of providing the general public with the best possible information about the brain and neuroscience in the original spirit of the Internet: the desire to share information free of charge and with no adverstising.

Whether your support is moral, financial, or both, thank you from the bottom of our hearts!

Bruno Dubuc, Patrick Robert, Denis Paquet, and Al Daigen

Thursday, 23 March 2017
When You Come Into a Room and Forget What You Were Going To Do There

Of all the psychological effects that have been given specific names (the placebo effect, the McGurk effect, the Coolidge effect, etc.), the “doorway effect” is one of the most familiar and yet also one of the most surprising. We have all experienced it: you’re at home, you go from one room into another, and then you forget what you were planning to do there!

As the first article linked to below notes, the French poet Paul Valéry once said that the purpose of psychology is to give us a completely different idea of the things we know best. In this sense, the doorway effect might be considered a perfect example of the kinds of phenomena that psychologists study. (more…)

Memory and the Brain | No comments