Thursday, 23 March 2017
When You Come Into a Room and Forget What You Were Going To Do There
Of all the psychological effects that have been given specific names (the placebo effect, the McGurk effect, the Coolidge effect, etc.), the “doorway effect” is one of the most familiar and yet also one of the most surprising. We have all experienced it: you’re at home, you go from one room into another, and then you forget what you were planning to do there!
As the first article linked to below notes, the French poet Paul Valéry once said that the purpose of psychology is to give us a completely different idea of the things we know best. In this sense, the doorway effect might be considered a perfect example of the kinds of phenomena that psychologists study. (more…)