Monday, 29 February 2016
When Advertisements Steal Our Attention
A New York Times article by Matthew B. Crawford, entitled “The Cost of Paying Attention” (first link below) analyzes the way that the public space is being invaded by advertising. First, he points out that attention is a limited cognitive resource. He shows how private businesses are waging a veritable war to appropriate our “private head space” with advertising messages, thus making it harder and harder for us to resist these constant, alienating “bottom-up” stimuli and exercise “top-down” control over our own thoughts. In this process, says Crawford, we are losing something vital: “Just as clean air makes it possible to breathe, silence makes it possible to think.” (more…)
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