Monday, 21 May 2012
The Neurobiology of Charity
As the holiday season approaches, a traditional time for charitable giving, what do we know about this behaviour from a neuroscientific standpoint? Well, first of all, we know that it activates the brain’s dopaminergic reward circuits. We also now know that the old saying “It’s better to give than to receive” has a neurobiological basis: these reward circuits are typically activated more when you give money, for example, than when you receive it. (more…)
Pleasure and Pain | 4 comments »